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The Leadership Agency and Embolden are part of the ctn group

21.08.2017

Click here if you don’t WannaCry
Author: Heidi Mallace

Vault 7, Cloudbleed, Shadow Brokers, Petya, NotPetya, GoldenEye are just some of the major cyber-attacks we’ve seen this year… so far.

The stakes are high. The risk of a cyber-attack is even higher. The threat of reputation damage in the event of attack is real.  In a world that’s moving at breakneck speed, now is the time to think, behave and prepare differently. At The Leadership Agency (part of ctn group) that’s what we help leaders do every day.

How?

In our studio in Central London, our team of former journalists and reputation experts take you on a cyber journey. We re-enact how a cyber-attack would play out in the media if your organisation was attacked. We use our power to persuade methodology to test and prepare leaders communications. It’s an ‘as real as it gets’ environment, scenario and experience. It feels a little something like this: 

  • Attack on arrival – You've been hacked! What do you say? What don’t you say? 
  • The people who matter – Who are you talking to? What are you saying? What’s the best way to communicate?
  • Lunchtime news – You’re on radio! Are you ready?  
  • Time to talk to print - If you want to be quoted, you have to be quotable. 
  • Uh oh! You’re gonna be on interviewed on TV this evening – What now?
  • Are there any other spokespeople? – Who are your wingmen and women? How well prepared are they?

Who? 

CEO, CTO and/or Head of IT, Head of Communications, Head of HR of companies and organisations from SME’s and NGO’s to FTSE100 and listed companies. 

Why?

Investing your time in a full day with us will help you protect two of your most valuable assets; your leadership credibility and your reputation.

By Heidi Mallace

Published on 21.08.2017