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The only thing I find more infuriating than fake news is old news. Over the past few days, I’ve found myself wondering if I’m the only one in the midst of the Facebook / Cambridge Analytica debacle who realises this story is old news.

When was the last time you told someone you loved them? When was the last time someone told you they loved you? How did it make you feel? Who said it? Was it a partner? Was it a child? Was it – shock horror - a colleague or a client?

Vault 7, Cloudbleed, Shadow Brokers, Petya, NotPetya, GoldenEye are just some of the major cyber-attacks we’ve seen this year… so far.

The stakes are high. The risk of a cyber-attack is even higher. The threat of reputation damage in the event of attack is real.

Norovirus. A nasty stomach bug with unpleasant side effects… for hotels, restaurants, cruise ships and sports federations. It’s the stuff tabloid headlines are made of. It’s the news that sends social media into a frenzy. It keeps General Managers, Communications Directors and lawyers awake at night.

This is a time for rethinking leadership. We are doing this politically. We are doing it with our relationship with Europe and companies are doing it as they respond to the new demands and concerns of their stakeholders

How many times have you watched a business or political leader on television and thought, ‘they’ve been over media trained!’?

What’s your most valuable asset? It’s a question I often ask the leaders I advise. Answers tend to be ‘my employees’ or ‘my products’ but more often than not, the answer is ‘my reputation’.